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Tanium Trademark Usage Guidelines

 

Last Updated: April 2, 2025

Tanium™ is a registered trademark of Tanium Inc. (“Tanium”) in the United States and other countries. Additionally, Tanium has rights in other trademarks including the Tanium logo. Tanium takes the protection of our trademarks very seriously. To maintain the goodwill that Tanium has developed in the marketplace, its trademarks must be used with permission and properly in all contexts. These Tanium Trademark Usage Guidelines (“Guidelines”) are intended for its partners, customers, consultants, and any third party authorized to use any trademark owned by Tanium in any promotional, commercial, educational or reference material. If you have any questions about a specific trademark or logo usage, to request use of the Tanium logo, a copy of the Tanium Logo Style Guide, or would like further information regarding these Guidelines, please contact us at: [email protected].

GENERAL GUIDELINES

These Guidelines provide an overview of Tanium’s trademark rights. All rights in Tanium trademarks are reserved, including those not specified here. Any authorized use of Tanium trademarks benefits Tanium exclusively.

Tanium may update these Guidelines periodically. Check them before using Tanium trademarks to ensure compliance. Without written consent or agreement from Tanium, you cannot use Tanium trademarks. Even with consent, Tanium can modify or revoke it at any time unless restricted by a separate agreement.

If you are a licensee of one or more Tanium trademarks, please consult your agreement with Tanium for any additional or different requirements applicable to your use. You are subject to additional guidelines such as the Tanium Logo Style Guide outlining prohibited and permitted uses of Tanium trademarks, including written requirements for the size, typeface, colors, and other graphical characteristics for each. Any such additional guidelines merely supplement and do not replace these general guidelines. Tanium requires you to abide by this Guide as well as any and all applicable supplementary guidelines.

You must comply with any Tanium request to correct, remedy or discontinue any use of a Tanium trademark that is determined by Tanium to be improper.

Tanium shall not be liable to you for any damages arising out of the use of the Tanium trademarks pursuant to these Guidelines, whether direct, indirect, incidental, special, consequential, punitive, exemplary, or otherwise.

HOW TO USE TANIUM’S TRADEMARKS

As much as practicable, Tanium trademarks must be used with nouns and not as nouns and with the letters TM in superscript, ™, to represent the Tanium trademark when referencing the Tanium platform or Tanium product modules. For example:

  • the Tanium™ platform; or
  • Tanium™ Patch

You must include the TM symbol along with the Tanium name upon the first use of the trademark, whether the first use occurs in the title or in the text of the work. If you are allowed to use the Tanium logo, then the inclusion of the logo containing the appropriate TM symbol will also suffice for a first use of the mark.

APPROPRIATE ATTRIBUTION LANGUAGE

Always include trademark attribution when referencing a Tanium trademark in any material, recognizing Tanium’s ownership. For example: “Tanium and the Tanium logo are trademarks of Tanium Inc.”

PROHIBITED USES OF TANIUM’S TRADEMARKS

  • Do not abbreviate, alter, or modify Tanium trademarks.
  • Do not combine Tanium trademarks with other symbols or trademarks.
  • Do not imply endorsement of your product using Tanium trademarks.
  • Do not dilute or tarnish Tanium’s trademark rights.
  • Do not use Tanium trademarks in a defamatory or misleading manner.
  • Do not display Tanium trademarks with obscene or unlawful content.
  • Do not use Tanium trademarks in domain names, meta tags, or hidden text.
  • Do not purchase Tanium trademarks as ad words from search engines or social media.

Your company name, product names, logos, designs, and other trademarks must:

  • Not include any Tanium logo or trademark without written permission.
  • Not be similar to any Tanium trademark, including misspellings or phonetic equivalents.
  • Not imitate Tanium’s visual design or trade dress.
  • Not imply sponsorship, affiliation, or endorsement by Tanium without a written license.
  • Not display Tanium trademarks more prominently than your own marks.
  • Not crowd Tanium trademarks with other designs so they are unclear.
  • Not use Tanium trademarks as if they were part of or extending Tanium.

REFERENCING TANIUM AS A COMPANY NAME

Tanium Inc. is our company name. When you refer to Tanium as a company, please use the incorporated designation (e.g., “Tanium Inc.”) with the first or most prominent reference, and do not use a trademark symbol. Tanium’s company name may be abbreviated to Tanium in subsequent references. Examples of references to Tanium as a company include identifying Tanium as the owner of the Tanium platform and associated product modules, and providing our contact information, including our address, at the end of a communication. The only acceptable usage of Tanium without the incorporated designation (i.e., without the “Inc.”) is if, in the context, it is clear that Tanium is in reference to the company.

TECHNOLOGY INTEGRATIONS

Upon receiving Tanium’s advance written consent, including as provided in a separate written agreement with Tanium, you may use the Tanium trademark in word form only to reference the compatibility of your application, integration or plug-in with the Tanium platform or Tanium product modules provided that it does in fact function as described. In addition to the other requirements described herein, your notice must be made in a referential manner, such as “integrated into”, “integrated with”, “for use with,” “for” or “compatible with” the Tanium platform. For example: “[your product name] integrates into the Tanium platform.” Unless you are classified as a “Strategic Alliance Partner” (or other equivalent title) of Tanium pursuant to a separate written agreement with Tanium, you may only use terminology in your materials that relates to the specific technology integration.

LOGO USAGE

Use of any Tanium logo, design or graphic is prohibited except in accordance with written consent from Tanium and in accordance with these Guidelines and the Tanium Logo Style Guide. Do not alter any Tanium logo with respect to color, font or any other design element. Refer to the Tanium Logo Style Guide for specific guidance. Tanium will evaluate the request and may ask for additional information. If approval is granted, you will be sent a written authorization to use the logo, electronic artwork, and the Tanium Logo Style Guide.

EXAMPLE TANIUM TRADEMARK LIST:

Tanium

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